Firewatch
I co-created a seasonal outdoor sauna cold plunge experience from scratch. We turned a lakeside winter site into a public, bookable, branded experience.
Our goal was to prove that you don’t have to hibernate through Boston winter. We weren’t meant to stay inside.
Even in the winter, even in the cold, even in the snow.
2026 was a brutal winter for Boston, and Firewatch welcomed hundreds of guests.
